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Dear Frustrated Chiropractor,
Are you frustrated going to the office day in and day out and working hard just to see minimal gains for all your efforts?
You have this huge debt looming over your head because of the bank loan you had to take to open your practice, not to mention the $150,000.00 you spent on your education.
You've got staff that seem like they're just there to collect a paycheck. They are uninspired about Chiropractic and they're not helping you build your practice the way C.A.'s should.
At times, your C.A. makes more than you do!
And in the mean time, you're falling behind on your bills. You've got bill collectors calling you non-stop and harassing you "Where's my money?!"
The guy down the street is driving the nice car, he's got the big house, the wonderful family life and he works fewer hours than you do!
You're driving a 1991 Ford Escort Hatchback; you're either living in an apartment, a shabby little house, or worse, WITH YOUR PARENTS!
You're not converting very many of the new patients you do get because your Phone Skills, New Patient Consultation and Exam, Report of Findings and Financial Report just plain suck.
The ones you do convert only convert because you waived their deductibles and co-pays or you're charging them less than they should be paying.
The bottom line is, you're failing miserably and you don't know where or who to turn to.
However, instead of facing facts, you're making excuses. Excuses like, "We're in a recession. I can't spend money to improve my practice because money is tight."
You know what... YOU'RE RIGHT!
I'm not going to sit here and blow smoke up your ass and tell you that all those things are not true.
Times are tough right now. Gas prices are at an All Time High, people are losing money in the market, and people are losing jobs. I'm not going to argue that.
The truth is, my practice has slowed down a little bit too, but at the level I'm playing at, a slow month still earns me $50,000/month!
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You're Probably Asking Yourself "Why Am I Even Listening To This Guy?"
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Because at one point, I was just like you.
You see, I was once in your place. I had absolutely no idea how to grow my practice, I was in a ton of debt and It seemed like whatever I tried, I would only see marginal progress at best.
I hated going to the office.
We were close to $200,000.00 in debt.
I had poorly trained staff.
I was working my ass off doing spinal screenings every weekend trying to get people in the door. Which meant I was spending lots of time away from my family.
I had bill collectors calling me constantly. I remember sitting down at my desk looking at those stacks of bills and saying to my wife..."I gotta go through these bills and figure out which lucky S.O.B. is gonna get paid this month." ...because I didn't have enough money to pay them all.
Speaking of my wife, she was always very supportive of me, but many a night I watched her cry as the stress and anxiety built up of having to live off of credit cards because we weren't pulling in enough money to live. It broke my heart to see her like that.
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To Make Matters Worse, I Was Constantly Comparing My Office To A More Successful One Down The Street. |
There was a chiropractor down the street from us who saw over 900 New Patients that year! That's 75 new patients a month on average!
He was making close to $150,000.00 month, driving an H2 Hummer that was all jacked up with pimped out rims and a license plate that read "RLY LIV" (Really Live)
He had a big, beautiful home that sat on several acres with a sign above his gated entrance that read "The Promised Land".
He also had 7 kids who were always dressed in the finest and latest fashions.
Of course I was driving a 1999 Ford Ranger that was constantly breaking down. My truck couldn't even pass inspection! And I lived in a small one bedroom apartment with my wife.
My practice was not even close to what I had dreamed of having. I had no real systems in place, I was completely lost and I scared off more new patients than you could shake a stick at..
My Report of Findings was atrocious. And when it came to asking for money, I would get real nervous and my voice would quiver with lots of uncertainty.
More often than not, I would waive or reduce deductibles and co-pays only to find that most of my new patients didn't even value my care enough to pay me a measly $100 to cover a fraction of their deductible!
My patient education was non-existent other than a few posters on the wall that no one paid attention to and maybe a weekly handout that most patients would toss to the side and not even bother to read.
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A Friend Of Mine Suggested Trying A Practice Management Group. |
So I checked into it. Over the course of the next 24 months I joined 3 different Practice Management Groups. I jumped around from program to program like a 6 year old playing Hop Scotch.
Two years later I realized I had just spent $27,000 (all of which I had to put on credit cards because I wasn't making any money) and had nothing to show for it.
Needless to say, by this point in time I was dead broke, my practice was going under, my relationship with my wife was in shambles and if I didn't do something quick, I was going to have to close my office doors and file bankruptcy.
All my dreams, everthing I thought my paractice and my life would be, was vanishing before my very eyes.
That's when something snapped!
All of a sudden I made up my mind that I was going to stop focusing on the problems in my practice and start focusing on the solutions and actually use this brain that God gave me to come up with a Strategy to Explode my practice!!
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I finally WOKE UP and said to myself... |
Chris, you've worked for some of the most successful chiropractors on the planet who saw 290-450-and 800 patient visits a week. You know what they did to grow their practice, just apply what you have learned from them"!
I began to feel the paradigm shift take place not only in my mind, but in my heart.
I wrote my Mission that day. My Mission for my practice and my Mission for my Life! (Something I had never done before).
I began to layout procedures, systems and strategies for my office based on the common threads I saw in each of the high volume practices I worked for.
I had finally figured out the proper way to market my practice, stimulate referrals, perform consultations that really show the patient you care and deliver a powerful Report of Findings with 100% Love, Gratitude, Presence and Certainty!
I saw a huge and immediate change in my office. In just 3 short months we went from 80 patient visits a week to 250 patient visits a week and we're still growing.
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No one should have to go through what I went through which is why I'm going to show you how to get it done right |
I want to share with you those strategies, procedures and systems that I used to explode my practice and take it to a whole new level!
Right now, life couldn't get any better!
My business continues to grow every month!
We're making more income than I ever thought was originally possible.
My wife and I couldn't be happier. We have a baby girl that I know will grow up to be an Amazing ChiropracTOR!
We moved out of the one bedroom apartment and we now own a home that sits on a lake and we both drive luxury cars!
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This is my wife, Nicole, and I on our recent July 8th 3rd Wedding Anniversary. |
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Did I Mention I Only Work 19 Hours Per Week? |
As a matter of fact, I actullay got to see my baby roll over for the first time, sit up, crawl, stand, walk, run, kick a soccer ball, say her first word, etc, etc, etc, the list goes on and on!
I didn't have to have my wife call me and say, "Baleigh sat up for the first time today!" I was there to see it LIVE because I'm at home more than I'm at work.
As a matter of fact, I was home to be able to catch her eating her first peanut butter an jelly sandwich. I Love My Life!!!
 This is Baleigh (16 months) Eating Her First Peanut Butter & Jelly Sandwich.
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You Know What? Before We Go Any Further, You Really Have To See This. Please Take A Few Minutes And Watch This Video... I Want You To Know A Little More About Me And My Mission In ChiropracTIC.
This is the True Story of my daugther's ChiropracTIC Miracle!
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Thanks for taking the time to watch the video... I hope you found it as inspiring as I do.
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